About Fernanda
Product Designer | UX Designer
Hello! I'm a Brazilian Designer passionate about user, client, and player experience.
I graduated from PUC Rio in Digital Media Design due to my strong interest in technology fields, and soon after, I pursued a postgraduate degree in Neuroscience, Consumer Behavior, and Marketing to complement my studies in user experience.
I have diverse experience with major companies in technology, financial services, and gaming. Oh, and I LOVE working in teams, always eager to listen and share ideas and experiences.
Some of my key skills and experiences include:
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User Interface/User Experience (UI/UX)
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Creation of flows and wireframes for project concepts
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Prototyping websites and applications (Figma)
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User research and quantitative/qualitative analysis (Analytics, Hotjar)
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Neuroscience applied to UX Design
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Focus on accessibility and inclusion in projects
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Project management in team settings
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Agile methodology (Scrum)
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Game development (Unity, Github)
Feel free to reach out if you have any questions! =)
Education
Elementary school
and High School
2008 - 2017
Colégio Pedro II
Bachelor of Digital
Media Design
2018 - 2022
PUC Rio
MBA in Neuroscience,
consuption and marketing
2023-2024
PUC RS
Work Experiences
Dec/2022 - 2024
Bemobi
Product Designer
As a PD (Product Designer), my responsibilities include:
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Participating in the entire product discovery process such as desk research, heuristic analysis, benchmarking, and matrices (CSD, SWOT, etc.);
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Creating flows and wireframes (UX);
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Designing interfaces (UI);
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Prototyping products for desktop and mobile;
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Contributing to business decisions;
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Conducting qualitative analysis of product outcomes (Hotjar);
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Collaborating on quantitative analysis with the Data Analytics team;
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DesignOps;
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Agile Processes, Design Thinking, Scrum.
2021-2022
Level Up! Games
UX Designer
Experiencing unforgettable experiences with our players.
I was part of the UX Design and development team, the focus is on everything the users can see and the functions they can interact with.
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Customer Journey and screen flow;
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Conducting usability tests to get feedback;
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Creation and prototype of new features based on user needs;
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Development of wireframes;
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Low, medium and high fidelity prototypes for web interfaces and apps;
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Interaction with development teams and delivery of specifications to developers;
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Agile Processes, Design Thinking, Scrum.
2020-2021
Bemobi
Product Designer Intern
As a Product Designer Intern, my responsibilities and duties were:
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Creation of presentations, banners, and graphic pieces;
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Icon development;
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Actively search for best practices and industry benchmarks;
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Creation of screens for applications and websites (Landing Pages);
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Mapping and creation of flows.
Quality Assurance - Partnerships and Content
I was accountable for AppsClub's content from assessment prior to acquisition to analytical quality assurance, through its publication and continuous curation.
2018 - 2020
Prisma Game Lab
Marketing Designer
I was responsible for social media management, such as facebook, linkedin and instagram, and for the games promotion on Itch.io plataform. I also was part of the rebranding project.
Game Designer
As a Game Designer of digital games, I was responsible for:
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Concept and documentation of narrative and mechanics;
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UI/UX design;
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Level design;
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Playtests.
Sept/2024 - Now
Gazeus Games
Product Designer
My responsibilities as a Product Designer include:
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Contributing to the design process by making research-based decisions, addressing issues, and proposing improvements and needs;
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Delivering UX flows and wireframes in accordance with design best practices;
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Problem-solving and assisting the team with UI and UX-related issues;
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Designing and creating user-centered interfaces, visually appealing and intuitive menus and assets, icons, and microinteractions;
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Ongoing collaboration with developers to ensure quality in all aspects of design.